What do an owl and a dog have in common?
They are the two animals that capture the essence of what people would look for in a good bank.
New YouGov research for elephant communications asked 2,000 adults which animals had the characteristics people would look for in their ideal bank.
These were some light-hearted findings from a more in-depth study on people’s perceptions of banks. At a time of growing competition and change in the banking sector, the elephant communications research took a look at what a good bank looked like from the perspective of the British public. The study explores the relative perceived importance of channel, product and human touch themes, and how people defined what a good bank looked like – both in terms of services, social engagement and ethics. The research also examined which other sectors consumers drew best practice comparisons from and their plans for switching in the year ahead.
Katherine Skinner at elephant communications commented: “For this new piece of research we wanted to step back from the themes we all follow in the news and ask people what ‘good’ looked like – and what became quite apparent was that most people have a clear picture of this. We have run three pieces of research on this theme over recent months and will be sharing findings at one of our insight events next month.”