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Nation of landlords? New elephant report on property investment

Press release   •   Sep 13, 2013 06:30 BST

Around one in five adults like the idea of buying property to rent out in the future as a way of making money, according to new YouGov research for elephant communications. The popularity of investing in bricks and mortar does not seem to have lost any of its appeal and adults are broadly evenly split as to whether they think property or a pension is the best way to build up their retirement income. 

These are some of the preliminary findings from the first of two new insight reports from elephant communications that will explore attitudes towards buy to let. The first study looks at perceived challenges and opportunities of past, current and aspiring landlords. The second study takes a look at the media habits of those that invest in property, spanning social and traditional media. 

The first of the two studies also explored the perceived challenges renting out property, comparing the opinions of current landlords and people interested in getting into the property market. There were a number of issues that people did not perceive to be a problem until they became landlords. Conversely the research suggested that those wanting to get into property perceived potential problems that were not an issue for current landlords. 

When it came to types of property that people considered good investment choices, the research suggests there have been changes over the years, but for people getting into the market, student accommodation in a university town came out as the most popular choice. 

The elephant team is running some free insight events this autumn and winter. For more information contact 

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