For many years there has been a presumed wall between B2C and B2B communications, PR practitioners targeting mass media for consumer brands – and with business decision makers the automatic assumption is that the media choices are trade and business-specific.
The latest in a series of media consumption studies by elephant communications suggests that television was the dominant media that British adults turned to when following news and updates on the recent US Presidential Election.
English Touring Opera has appointed elephant communications as its PR advisor to manage profile raising, artist publicity and manage a press office for its Autumn 2016 tour.
The top concern for music fans was the closure of clubs and small venues (35%), a concern that was equally felt across all age groups.
One of the UK’s leading and busiest concert halls, Town Hall Symphony Hall, Birmingham (THSH), has appointed elephant communications as its national communications adviser on thought leadership and strategic communications.
More than 40% of Brits think Team GB’s success at The Rio 2016 Olympics has lifted the public mood and one in four think it will deliver a boost to the business sector and the UK economy at large.
The Association of Financial Mutuals has brought in elephant communications to run a press office for its Annual Conference, held this year in Stratford-upon-Avon.
The replacement of ‘old media’ by ‘new media’ might be an over-simplification, according to new elephant communications research.
elephant communications has made a two-year commitment to support the conservation work of the David Shepherd Wildlife Foundation.
Earlier this week elephant communications held the first of two small business advice days it will running in the next two months.
Jim Follett has joined elephant communications as Account Director. He has eight years marketing experience working both agency and client side
elephant communications has appointed Zoe Baptie as the first of two new team joiners this month. Zoe has more than five years agency experience behind her from a couple of other agencies and will support the elephant team’s work spanning financial services, professional services, retail, the arts and leisure.
As part of its rolling community investment programme, elephant communications is sponsoring a broadcast club at a local radio station for 2016.
New elephant research suggests people are adopting different financial coping strategies for Christmas this year. Some want to minimise debt they can’t clear relatively quickly, some draw from their savings to have the Christmas they want and others look to control spending.
A view from the high street: Small business optimism, consumer festive spending - and new elephant research on whether savvy saving or credit may be on the cards this Christmas.
Last night three of the elephant team joined the Meridian FM team at the National Radio Production Awards in London.
On 26 November, elephant communications will be hosting a market research event in London that will explore changing media habits in the modern home.
Last week, the elephant team hosted an insight seminar for the business community on property trends, drawing on three new pieces of summer market research commissioned by the firm.
In the coming months elephant will be hosting a series of free insight events, sharing findings from a number of new research reports.
At a time when many households still feel the impact of austerity around them and are making cutbacks to keep the finances afloat, new elephant research suggests this has not put a stop to the nation’s throw away culture.
