New elephant research suggests people are adopting different financial coping strategies for Christmas this year. Some want to minimise debt they can’t clear relatively quickly, some draw from their savings to have the Christmas they want and others look to control spending.
A view from the high street: Small business optimism, consumer festive spending - and new elephant research on whether savvy saving or credit may be on the cards this Christmas.
In the coming months elephant will be hosting a series of free insight events, sharing findings from a number of new research reports.
At a time when many households still feel the impact of austerity around them and are making cutbacks to keep the finances afloat, new elephant research suggests this has not put a stop to the nation’s throw away culture.
Fewer people are planning economies to keep the cost of Christmas down this year and fewer people spent 2015 repaying debt from the previous Christmas, according to new elephant research.
Two in four parents would encourage their children to get a weekend job to help them become more employable after school or university – and more than one in four would encourage their children to learn more languages and have a full driving license.
elephant communications is holding a set of insight experience days in January as part of its rolling market research – friends and clients of elephant are invited to come down to our office for a day to immerse themselves in the market research archive elephant has created and assess issues that impact on their specific sector.
Around one in five adults like the idea of buying property to rent out in the future, according to new YouGov research for elephant communications.
More than one in four parents (27%) will advise children going to university to attend a local college and live at home while studying.
More than one in two British adults (56%) are approaching their yearly summer holiday with money worries on their mind, and one of four of these are even foregoing a summer holiday this year in order to save money.
Around two thirds of adults still enjoy monthly treats, set against the economic slowdown and pressure on the household budget, according preliminary findings from our new edition of Austerity Britain, out later this month.
