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University students create their own footprint

Blog post   •   Jan 24, 2014 13:32 GMT

Over the last few years, elephant communications has been invited to give talks at a number of universities to discuss findings from its various market research reports.

Following a number of sessions with the Business School at the University of Exeter, we invited students to contribute articles for our quarterly ‘footprints’ reports. The Footprints series captures comment and reaction to topics and themes breaking in the news. The next eighth edition of this report series will be a special student edition – with articles contributed from Exeter University students.

During the course of 2014, elephant will be visiting a number of new colleges to share insights from this year’s research programme – which includes the Austerity Britain, Heroes and Villains and The British News Index series.

elephant’s insight work is part of our evidence-based approach to consulting and we are delighted to be able to share our findings and engage with students around the UK. Our activity here has evolved quite naturally, and it is fast becoming a new pillar of our community investment programme, which also includes creative work with schools, free small business advice days and donating five per cent of our profits to good causes.

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