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The spirit of radio - uncovered

Blog post   •   Apr 02, 2015 19:33 BST

New elephant research for April explores the enduring popularity of radio as a mainstream source of news and current affairs information.

The new study looks at the popularity of different types of radio station and the types of radio show format are most popular with specific audience segments.

The new research will also track changes over recent years and aims to contribute to a better understanding of inter-connectness of very different media in framing people's understanding of news and current affairs topics during the typical working day.

To register interest in the forthcoming insight report in mid April, contact the research team via the elephant website -