One of a number of new research studies for 2012, the new ‘footprints’ series offers our take on some of the issues and news stories of the last few months that we think have an interesting footprint for the future. In contrast to the market research focus of our other research series, footprints is about ideas.
Growth seems to be the big word at the moment. What are its new levers? Where will it come from? What is the role of business? As part of our Austerity Britain research, which will be published next month, we commissioned a snapshot poll to get the public’s take on which one factor they thought would do the most to create growth in the British economy.
As part of our four-prong community programme in 2012, we will be supporting the great work of Elephant Parade with 3% of our net profits.
Following high levels of demand for the three research 'super-seminar' events that elephant communications and HPI Research announced for January 2012, which are now fully booked, an additional fourth London session is being scheduled for February 2012.
This month work is underway on two new research series for 2012. 'Austerity Britain' is a new quarterly probe that will draw on UK polling data to track how a range of demographic groups are coping with cost of living hikes and explore how this is shaping their views on a range of national and local issues.
As part of our Community Investment programme, for 2012 we will be supporting the Philharmonia Orchestra's education work.
We've just done some consumer research taking a look back over the past year. When asked what their top concerns had been during the year, more than one in two mentioned the outlook for the British economy.
We have made a decision today that supporting small businesses will become a central spoke of our community investment programme. Small businesses are the backbone to the economy and they need support.
We're setting up on mynewsdesk.com, a great social news room that integrates various forms communication from one platform.
