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A new elephant in the room

Blog post   •   Jul 26, 2013 10:09 BST

elephant communications is sponsoring and buying an elephant from the Elephant Parade national tour, which is presented by intu.

The team's new elephant is a fine art creation by Sophie Coryndon.  Called Triumphator, Sophie’s elephant takes inspiration from one of her signature paintings. A serious art piece within a herd that celebrates diversity and joy in the styles and genres it includes, Sophie’s elephant will immediately stand out as an item of classic beauty.

Triumphator will take up residency at the elephant communications office after the UK tour. Money from the purchase of the elephant will go the Asian Elephant Foundation, a charity that supports Asian elephant conservation. This forms part of elephant communications’ community investment programme, which involves 5% of profits going to charity or social enterprise projects.

Sophie’s involvement with the Elephant Parade national tour goes beyond just painting an elephant. She was the first 2013 tour artist to get involved with the Elephant Parade national schools programme, which will see more than 70 school children around the UK gain a commission from intu to create an elephant for the 14-stop tour – with thousands more seeing their A4 design ideas appear on large screens in intu malls as part of the accompanying Elephant Parade digital tour.

She has also recently been appointed UK artist ambassador for Elephant Parade and she will be travelling to Asia later this year to make a film of the front line projects that Elephant Parade supports through the Asian Elephant Foundation.

A British artist, Sophie set up her studio in 1997 and quickly gained work with leading designers on a diverse portfolio of projects ranging from the restoration of Chinoiserie wallpaper at Badminton House through to a collection of large scale floral panels for Marco Pierre White’s Belvedere Restaurant. Signed to a London gallery in 2000, her highly crafted aesthetic and elegant, sculptural approach captured the attention of designers, stylists and collectors. Commissions include work for Nina Campbell, Farrow and Ball, Schroders Bank and House and Garden.