Blog posts • Sep 10, 2020 10:02 BST
For many years there has been a presumed wall between B2C and B2B communications, PR practitioners targeting mass media for consumer brands – and with business decision makers the automatic assumption is that the media choices are trade and business-specific.
Blog posts • Jul 17, 2020 10:50 BST
Our latest market research commissioned during lockdown reveals that news consumption online soared - and looking at online news habits - mobile devices have now become twice as popular as computers as a way of accessing national news online or in real time.
Blog posts • Mar 18, 2019 11:46 GMT
Our consultant academic Dr Stephen Barber adds some personal observations on his take on last week's Brexit debate.
Blog posts • Apr 19, 2018 12:26 BST
This spring, elephant communications is running three new pieces of consumer research looking at UK news consumption habits and tracking year-on-year changes since the study began in 2012 - one of the most comprehensive studies on the subject now, spanning 30 editions of research.
Blog posts • Mar 24, 2017 20:20 GMT
In traditional form our national celebrities have been taking part in a number of events to keep the great British public smile as we work together with Comic Relief to raise money for those in need, both in the UK and abroad.
Blog posts • Dec 22, 2016 12:45 GMT
For those wondering where their Christmas card from elephant communications was this year, wonder no more. This year the team has donated the equivalent amount we would have spent on cards, stamps and gifts to a local food bank.
Blog posts • Nov 10, 2016 16:17 GMT
The top concern for music fans was the closure of clubs and small venues (35%), a concern that was equally felt across all age groups.
Blog posts • Oct 25, 2016 17:19 BST
More than 40% of Brits think Team GB’s success at The Rio 2016 Olympics has lifted the public mood and one in four think it will deliver a boost to the business sector and the UK economy at large.
Blog posts • Aug 22, 2016 19:29 BST
The replacement of ‘old media’ by ‘new media’ might be an over-simplification, according to new elephant communications research.
Blog posts • Dec 18, 2015 13:54 GMT
New elephant research suggests people are adopting different financial coping strategies for Christmas this year. Some want to minimise debt they can’t clear relatively quickly, some draw from their savings to have the Christmas they want and others look to control spending.
Blog posts • Aug 06, 2015 16:58 BST
At a time when many households still feel the impact of austerity around them and are making cutbacks to keep the finances afloat, new elephant research suggests this has not put a stop to the nation’s throw away culture.
Blog posts • Jul 17, 2015 18:59 BST
Six months ago 107 Meridian FM made a commitment to back local business. Today the show is booked up 10 weeks in advance.