elephant communications

For many years there has been a presumed wall between B2C and B2B communications, PR practitioners targeting mass media for consumer brands – and with business decision makers the automatic assumption is that the media choices are trade and business-specific.

Our latest market research commissioned during lockdown reveals that news consumption online soared - and looking at online news habits - mobile devices have now become twice as popular as computers as a way of accessing national news online or in real time.

Our consultant academic Dr Stephen Barber adds some personal observations on his take on last week's Brexit debate.

Tara Nuttall has joined elephant to support the firm's digital team.

Budget reaction and comment from our Consultant Academic, Dr Stephen Barber

Sally from the team arrived in Amsterdam to see the wonders of the Elephant Parade art pieces. Here’s a tale of her visit

This spring, elephant communications is running three new pieces of consumer research looking at UK news consumption habits and tracking year-on-year changes since the study began in 2012 - one of the most comprehensive studies on the subject now, spanning 30 editions of research.

On Friday 27 October, the team at elephant communications will once again be opening its doors to local small business start-ups, offering free tips and guidance to help them make the most of earned and editorial media coverage.

At a time when ‘fake news’ has been such a hot topic of debate in the communications world, a new consumer research report by elephant communications explored consumer trust towards the media, with research undertaken during a number of major political events – the UK General Election and the EU Referendum.

​This week the elephant team has kicked off the media countdown to Wildfire Festival - Scotland's national rock festival held in the sumptuous grounds of Wiston Lodge, Scotland between 23-25 June.