elephant communications this week launches a new range of eight planning and strategy services, designed to help clients get the most out of their communications activity and adapt it to the varied demands of a changed economic climate.
The elephant offer is based on providing fresh thinking for a changed world. Each of the new strategy services will help clients to tackle big questions about the purpose and role of PR, its measurement, structure, content and channel strategy.
Guy Bellamy, Managing Director at elephant comments: “We started our business by listening to the market and it became clear that many brands were asking the big questions of PR and giving serious thought to how communications needed to be realigned to a changed market, with many facing the new reality of having to deliver more on smaller budgets. The new planning services we have put together give clients quick access to senior advisors and heavyweight thinking through a range of quick-turnaround, project services that clients can engage to challenge thinking, to reboot or refocus a communications strategy. Our services are underpinned by comprehensive market research and will help clients to build their brands in a challenging market through an authentic approach to planning. Strategic work is one of our four key areas of specialism and through our new services we aim to bring to life our heavyweight thinking and our big footprint.”
Guy leads the elephant team’s strategy offer and draws on an acclaimed track record in helping brands to discover the big idea and to build compelling PR strategies that stand out.
Commenting on elephant’s planning services, Simon Trussler at KPMG commented: "I recommend Guy highly. He blends robust research with excellent advice to companies on how to manage their PR and communicate with the outside world. As an economist, I always look for evidence based insights and advice - Guy gives it and to a high standard. Not only that, he's great fun to work with.”
Social media thought leader, Bob Barker added: “Guy gets communications in the raw, real sense of the word, not the often fluffy digital, marcommy communications world but the ‘how do people want to be communicated with’ approach, learnt from years with working for the toughest brands and backing it up with real research driven intelligence. He challenges thinking, has always got 10 ideas before breakfast and is always positively helpful and encouraging. If you need to put a communications strategy together he is your man.”
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