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Latest news

Small businesses: Hopeful on growth but reluctant to invest in promotion

Small businesses: Hopeful on growth but reluctant to invest in promotion

Press Releases   •   Jul 12, 2012 07:29 BST

More than two in five SMEs (42%) think that £5,000 or less would be a meaningful annual PR and marketing budget on which they could expect a return to help them to achieve growth, according to the new research from elephant communications.

News veteran Celia Hall joins elephant communications

News veteran Celia Hall joins elephant communications

Press Releases   •   Jul 09, 2012 13:00 BST

Celia Hall, an award winning former national newspaper journalist and former Medical Editor of The Daily Telegraph has joined new consultancy elephant communications as Consultant Director.

The art of communication: a new elephant that makes a statement

The art of communication: a new elephant that makes a statement

Blog posts   •   Jul 05, 2012 14:57 BST

elephant communications has commissioned top fine artist Jane Callan to design the firm its very own full-size Elephant Parade elephant statue. Jane has a longstanding relationship with Elephant Parade, having created works for a number of international Elephant Parades, including the London 2010 event.

Monthly treats keep people inspired

Monthly treats keep people inspired

Blog posts   •   Jul 01, 2012 11:18 BST

Around two thirds of adults still enjoy monthly treats, set against the economic slowdown and pressure on the household budget, according preliminary findings from our new edition of Austerity Britain, out later this month.

Media impact of 'patriotic bubble' explored at IoD insight event

Media impact of 'patriotic bubble' explored at IoD insight event

Press Releases   •   Jun 20, 2012 12:10 BST

This summer’s patriotic bubble will have a marked impact on the topics and issues people choose to follow in the media, elephant communications revealed at an insight event held the Institute of Directors, Pall Mall on Tuesday.

Elephant delivers big footprint with launch of new planning and strategy services

Elephant delivers big footprint with launch of new planning and strategy services

Press Releases   •   Jun 11, 2012 20:29 BST

elephant communications this week launches a new range of eight planning and strategy services, designed to help clients get the most out of their communications activity and adapt it to the varied demands of a changed economic climate.

June IoD research event fully booked

June IoD research event fully booked

Blog posts   •   May 31, 2012 12:25 BST

Next month's research event run by elephant, HPI and Tallboy at the IoD is now fully booked.

Finding the sparkle in hidden gems

Finding the sparkle in hidden gems

Blog posts   •   May 29, 2012 14:43 BST

A free advice day diary by Karen Waugh

Vibrant day with small businesses

Vibrant day with small businesses

Blog posts   •   May 24, 2012 21:43 BST

Today we ran another of our quarterly free advice days for small businesses. We had a full, sun-drenched day meeting, listening to and sharing ideas with a number of small businesses.

Tallboy joins elephant and HPI for June research event the IoD

Tallboy joins elephant and HPI for June research event the IoD

Press Releases   •   May 22, 2012 09:35 BST

The broadcast news and film production specialists have joined elephant communications and HPI for the 'patriotic bubble' research event, scheduled for the IoD , London, on 19 June.

SMEs predict modest growth but cautious over marketing investment

SMEs predict modest growth but cautious over marketing investment

Press Releases   •   May 17, 2012 00:04 BST

A third of UK small businesses (33%) predict modest organic growth for their business over the next six months – but many simply don’t think they can afford external marketing support – according to new research by elephant communications.

Three new clients for elephant communications as the footprint grows

Three new clients for elephant communications as the footprint grows

Press Releases   •   May 10, 2012 00:12 BST

elephant communications has been invited to provide corporate and consumer PR consulting for three new clients this summer.

Optimism or Distraction? The likely impact of a ‘patriotic bubble’ on public mood, brand perceptions and media preferences

Optimism or Distraction? The likely impact of a ‘patriotic bubble’ on public mood, brand perceptions and media preferences

Press Releases   •   May 04, 2012 01:32 BST

Exclusive one-off research event announced at Institute of Directors for June.

Britons on the lookout for summer feel good factor, despite economic climate

Britons on the lookout for summer feel good factor, despite economic climate

Press Releases   •   Apr 25, 2012 22:57 BST

The combined impact of the Queen’s Diamond Jubilee celebrations and the London Olympic and Paralympic Games is likely to have a significant impact on the news that people choose to follow, with many looking for more positive and upbeat stories.

Edition 2 of 'Footprints' out this week

Edition 2 of 'Footprints' out this week

Blog posts   •   Apr 19, 2012 07:36 BST

The second quarterly edition of our Footprints issues reports is out this week. Looking beyond the attention-grabbing big stories of the day, Footprints offers a personal view from elephant team members on a selection of current affairs issues and news stories that have interested the team over the last 12 weeks.

New study on new media: Quality content and trust prove key drivers

New study on new media: Quality content and trust prove key drivers

Press Releases   •   Apr 16, 2012 08:44 BST

One in four adults say they use social media and tablets to follow current affairs and the news, although there are mixed views about brands that use Twitter to communicate with consumers, according to new research from elephant communications.

Boosting sales is king as SMEs go for growth

Boosting sales is king as SMEs go for growth

Press Releases   •   Apr 10, 2012 07:20 BST

One in two small businesses (50%) say that boosting sales is the top marketing priority for their business, according to new research from elephant communications. The new study asked a GB representative sample of 529 small businesses which marketing factors were most important to their business in the current economic climate.

New elephant site

New elephant site

Blog posts   •   Apr 04, 2012 18:00 BST

The new elephant website has gone up at www.elephantcommunications.co.uk and gives a flavour of what we are about, with a focus on our guiding principles. It also has a link to our mynewsdesk activity and news. Do have a look, we'll be adding videos and blogs in a few weeks time.

Free newspapers keep London in the print news habit

Free newspapers keep London in the print news habit

Blog posts   •   Apr 02, 2012 07:00 BST

The emergence of free newspapers has boosted the popularity of print-based news in the Capital, with more full-time workers saying they follow London news from a free newspaper (44%) during the working day than those that would follow news online from a computer (34%) or tablet (5%) during the working day.

The hunt begins for the most popular symphony...ever

The hunt begins for the most popular symphony...ever

Blog posts   •   Mar 22, 2012 18:37 GMT

A bit of fun to follow the serious focus on yesterday’s Budget, we're running a music poll. Simply let us know what is your favourite symphony ever written with a few words on the reason for your choice - and three lucky winners will get a pair of top tickets to see the Philharmonia Orchestra perform Beethoven’s 9th at the Royal Festival Hall on 27 September.