M25 Factor at play in shaping diverging UK media habits
Blog posts • Aug 22, 2016 19:29 BST
The replacement of ‘old media’ by ‘new media’ might be an over-simplification, according to new elephant communications research.
The replacement of ‘old media’ by ‘new media’ might be an over-simplification, according to new elephant communications research.
On 26 November, elephant communications will be hosting a market research event in London that will explore changing media habits in the modern home.
At a time when many households still feel the impact of austerity around them and are making cutbacks to keep the finances afloat, new elephant research suggests this has not put a stop to the nation’s throw away culture.
New elephant research for April explores the enduring popularity of radio as a mainstream source of news and current affairs information.
More than one in five British adults are planning to splash out on a family holiday abroad and a home improvement project in the next six months – and almost one in ten plans to buy a new car.
Fewer people are planning economies to keep the cost of Christmas down this year and fewer people spent 2015 repaying debt from the previous Christmas, according to new elephant research.
Two in four parents would encourage their children to get a weekend job to help them become more employable after school or university – and more than one in four would encourage their children to learn more languages and have a full driving license.
More than one in four people are exploring ways to save money on their summer holiday this year – and 26% aren’t planning on having one.
One in ten adults say they are planning on moving house in the next year and it is younger people driving demand according to new research for elephant communications.
elephant communications has joined forces with PR Moment to jointly host an insight evening for in-house communication professionals in London on 7 July.
Over the last four months, elephant communications has been running a competition with Masters students from the University of Exeter business school.
Around two thirds of adults still enjoy monthly treats, set against the economic slowdown and pressure on the household budget, according preliminary findings from our new edition of Austerity Britain, out later this month.