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Media trust and news consumption - new research

Blog post   •   Jul 03, 2017 13:58 BST

New elephant comms study on media consumption trends out 12 July

In recent months there has been wide-ranging debate on ‘fake news’ and also the influence and role of various media in the build up to major political events such as Brexit, The US Presidential Election and the recent UK General Election.

A new study by elephant communications looks at the issues of trust and authenticity in the media and how important these issues are becoming in shaping the consumer’s news consumption habits – in terms of what they expect when they follow the news – and the media they may be more or less likely to follow as a result.

The findings will be the latest in a rolling five-year study by elephant communications that explores the consumer’s changing relationship with a wide range of media over the last five years - and their terms of engagement when it comes to the stories and information they want to follow: when, how and why.

The new study will be available from 12 July and the elephant team will be running some sessions on the key findings and analysis for clients and friends in the following weeks. 

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